Andrey G Svirsky

US Patent:

20140058827, Feb 27, 2014

Filed:

Aug 27, 2012

Appl. No.:

13/595818

Inventors:

Andrey SVIRSKY - Sunnyvale CA, US
Goutham KURRA - San Francisco CA, US

International Classification:

G06Q 30/02

US Classification:

705 1443

Abstract:

In a display advertising environment, within the constraint of a fixed advertising budget, and fixed or variable price per impression, delivery of the above mentioned budget is maintained as a priority by application of a pacing filter, while the click rate per impression (CTR), or action rate per impression (AR), is maximized by application of a CTR/AR filter.

US Patent:

20190130457, May 2, 2019

Filed:

Dec 27, 2018

Appl. No.:

16/233638

Inventors:

- Redwood City CA, US
Andrey Svirsky - Sunnyvale CA, US

Assignee:

Amobee, Inc. - Redwood City CA

International Classification:

G06Q 30/02

Abstract:

A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender.