Ibm
Ibm Global Financing Chief Marketing Officer and Vice President, Strategy and Offering Development
Education:
University of Southern California 1984 - 1987
Masters, Master of Arts, Management, Communications
University of California, Los Angeles 1980 - 1984
Bachelors, Bachelor of Arts, Communications
Northwestern University
Skills:
Marketing Strategy Strategic Partnerships Demand Generation Go To Market Strategy Solution Selling Multi Channel Marketing Marketing Sales Management Thought Leadership Marketing Management Saas Messaging Business Strategy Product Marketing Strategy Lead Generation Leadership Sales Enablement Social Media Marketing Business Alliances Digital Marketing Market Research Sales Management Strategic Planning Channel Integrated Marketing Integration B2B Marketing Cross Functional Team Leadership Alliance Marketing Advertising Corporate Social Responsibility Mergers and Acquisitions Software As A Service
Languages:
Spanish
Certifications:
Certificate In Direct Marketing Ibm Agile Explorer Bloch School of Business, University of Missouri
Youtube
SmarterCommerce Conversations - 2012 Madrid -...
Scott Langingham (host of developerWorks podcast) talks with Alisa Mac...
Category:
Science & Technology
Uploaded:
22 May, 2012
Duration:
12m 25s
Alisa Maclin: IBM Marketing Center for Smarte...
The IBM Marketing Center is an IBM SmartCloud Solution that integrates...
Category:
Science & Technology
Uploaded:
11 Oct, 2012
Duration:
12m 20s
Smarter Commerce - Alisa Maclin
Scott Langingham (host of developerWorks podcast) talks with Alisa Mac...