age ~42
from Florence, AL
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the s...
Author
Adrian Payne, Martin Christopher, Helen Peck, Moira Clark
Binding
Paperback
Pages
320
Publisher
Butterworth-Heinemann
ISBN #
0750640170
EAN Code
9780750640176
ISBN #
8
The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more.Relationship Marketing emphasizes quality, customer serv...
Author
Martin Christopher, Adrian Payne, David Ballantyne
Binding
Paperback
Pages
204
Publisher
Butterworth-Heinemann
ISBN #
0750609788
EAN Code
9780750609784
ISBN #
7
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It ...
Author
Malcolm McDonald, Adrian Payne
Binding
Paperback
Pages
320
Publisher
Butterworth-Heinemann
ISBN #
075066746X
EAN Code
9780750667463
ISBN #
3
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book ba...
Author
Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard
Binding
Hardcover
Pages
302
Publisher
Routledge
ISBN #
0750656778
EAN Code
9780750656771
ISBN #
6
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underli...
Author
Adrian Payne
Binding
Hardcover
Pages
458
Publisher
Routledge
ISBN #
0750664371
EAN Code
9780750664370
ISBN #
5
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to...
Author
Adrian Payne, Pennie Frow
Binding
Paperback
Pages
542
Publisher
Cambridge University Press
ISBN #
1107649226
EAN Code
9781107649224
ISBN #
4
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship m...
Author
Martin Christopher, Adrian Payne, David Ballantyne
Binding
Paperback
Pages
264
Publisher
Routledge
ISBN #
0750648392
EAN Code
9780750648394
ISBN #
2
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step...
Author
Malcolm McDonald, Pennie Frow, Adrian Payne
Binding
Paperback
Pages
512
Publisher
Wiley
ISBN #
0470979097
EAN Code
9780470979099
ISBN #
1